
January 2020
Ultimately, the goal is to train your key team members on how to become strong strategic leaders – while growing the business for the agency. In fact, attendees will begin writing aggressive organic growth plans right within the workshop.
This is designed for those who play a leading strategic and growth role with their clients, including management and senior client services. Most agencies bring several people to sharpen their personal skills and more effectively collaborate – to then improve how the agency will innovate and apply the key learnings. Attendees can join one or both workshops.
Workshop 1

This first training workshop specializes in teaching your account teams how to methodically and consistently grow their accounts – without feeling like salespeople. New: now includes estimate writing & negotiation skills.
Workshop 2

This second training workshop specializes in providing advanced strategy methods to be more focused on the client’s business, more consumer-insight driven, more efficient to deliver – ultimately generating more agency revenue.
Hosted by R/GA
450 West 33rd
New York, NY 10001
Jan. 14: 8:00am – 6:00pm
Jan. 15: 8:00am – 6:00pm
Hosted by Anomaly
46 Spadina Ave., Suite 200
Toronto, ON M5V 2H8
Jan. 15: 8:00am – 6:00pm
Jan. 16: 8:00am – 6:00pm
Hosted by DDB Chicago
225 Michigan Ave.
Chicago, IL 60604
Jan. 21: 8:00am – 6:00pm
Jan. 22: 8:00am – 6:00pm
Hosted by 72andSunny
12101 Bluff Creek Dr,
Los Angeles, CA 90094
Jan. 22: 8:00am – 6:00pm
Jan. 23: 8:00am – 6:00pm
Note: workshops are sequential and do not overlap
Mirren Business Development
Director of Agency Growth StrategyMirren Business Development
Director of Agency Growth StrategyMirren Business Development
Managing DirectorR/GA
EVP, Global Chief Strategy OfficerSid Lee
EVP, Growth and Innovation, PartnerLeo Burnett
Chief Experience OfficerI’ve been attending Mirren for years, and I can honestly say I uncover a new insight and a new approach that makes me smarter and more aware of our business. I’ve also forged some of my deepest relationships in this business by attending Mirren. In a changing landscape, attending Mirren is a no-brainer.
I would highly recommend the Mirren Agency Strategy workshop to any account person who wants to strengthen their strategic muscles, business savvy, and, ultimately, be better at her job. As an Account Director with 10+ years of experience, I’m guilty of moving through the motions going from one campaign launch to the next. The Mirren training provided a heightened refresher on the often-overlooked fundamentals, along with actionable tools and strategies. I left the two-day workshop feeling more confident and focused in my role and inspired to share the wealth with my team.
I immediately employed the strategy and techniques used in the Mirren workshop to present a new opportunity to our client. This approach created a different dialogue and established us as a true business partner. By the end of the discussion, our client asked us to take on an even larger business opportunity, resulting in a win-win for both client and the agency.
One of the most applicable, industry focused, impactful workshops I’ve attended in a while. Not only was the content relevant to our organization, but the exercises allowed us to unpack and attack some of our own current strategies. Highly recommended and beneficial for cross-discipline folks at your agency!
The Account Management training transformed my approach to strategy and organic growth. It armed me with practical tools to identify opportunities and clear direction on how to present them to my clients. And Mirren’s captivating stories reinforced the lessons in a fun and interesting way
If you are looking for fluff and filler, you’ve come to the wrong place. If you want actionable and unique ideas to improve your thinking, processes, culture and results around agency strategy… you will find the workshop of great value. We sent a cross functional team across the country to attend and all of us left full of energy and ideas. We have a list of over 20 initiatives we will be implementing as a direct result of this experience.
I walked away with a clear plan on how I wanted to help grow my clients’ business and was asked to train my team with the wealth of knowledge I came back with. I would recommend any professional who is dedicated to being a strategic asset to their company and clients to attend this session with Mirren.
Organic growth – selling more to clients you already have – is the smartest, cheapest growth an agency can get. Yet, most agencies miss the mark on this. Mirren offers a pragmatic, step-by-step way of making this growth happen and fast. The Mirren team was also very generous with their advice and lessons learned while competing at the highest levels in this business. I would gladly take another course to soak up all that
Mirren has to offer.