Mirren Account Mastery Workshops

NYC + Toronto + Chicago + LA

Join Mirren for Two Exclusive Workshops

Agency Strategy + Organic Growth

Create More Consistent Account Growth

Turn Your Account Teams Into Client Business Partners

NYC + Toronto + Chicago + LA

Two Exclusive Workshops In Each City
Specialized in Turning Senior Account Leadership Into Growth Experts

Ultimately, the goal is to train your key team members on how to become strong strategic leaders – while growing the business for the agency. In fact, attendees will begin writing aggressive organic growth plans right within the workshop.

Who Should Attend

This is designed for those who play a leading strategic and growth role with their clients, including management and senior client services. Most agencies bring several people to sharpen their personal skills and more effectively collaborate – to then improve how the agency will innovate and apply the key learnings. Attendees can join one or both workshops.

Workshop 1


Organic Growth Training (1 Day)

This first training workshop specializes in teaching your account teams how to methodically and consistently grow their accounts – without feeling like salespeople. New: now includes estimate writing & negotiation skills.

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Workshop 2


Agency Strategy Training (1 Day)

This second training workshop specializes in providing advanced strategy methods to be more focused on the client’s business, more consumer-insight driven, more efficient to deliver – ultimately generating more agency revenue.

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Four Cities. Two Exclusive Workshops.

Attend Agency Strategy, Organic Growth or Both Topics

Organic Growth
Agency Strategy

New York

Hosted by R/GA

450 West 33rd

New York, NY 10001

January 14

Jan. 14: 8:00am – 6:00pm

January 15

Jan. 15: 8:00am – 6:00pm


Hosted by Anomaly

46 Spadina Ave., Suite 200

Toronto, ON M5V 2H8

January 15

Jan. 15: 8:00am – 6:00pm

January 16

Jan. 16: 8:00am – 6:00pm


Hosted by DDB Chicago

225 Michigan Ave.

Chicago, IL 60604

January 21

Jan. 21: 8:00am – 6:00pm

January 22

Jan. 22: 8:00am – 6:00pm

Los Angeles

Hosted by 72andSunny

12101 Bluff Creek Dr,

Los Angeles, CA 90094

January 22

Jan. 22: 8:00am – 6:00pm

January 23

Jan. 23: 8:00am – 6:00pm

Note: workshops are sequential and do not overlap

Mirren Instructors

Nadine Tull

Mirren Business Development

Director of Agency Growth Strategy

Laurie Coots

Mirren Business Development

Director of Agency Growth Strategy

Brent Hodgins

Mirren Business Development

Managing Director

Guest Instructors

Barry Wacksman



EVP, Global Chief Strategy Officer

Jared Stein


Sid Lee

EVP, Growth and Innovation, Partner

Matt Marcus


Leo Burnett

Chief Experience Officer

What They're Saying