Agency Strategy Training

MASTERING AGENCY STRATEGY

More Effective Strategy,
More Effective Agency Growth

Training Dates

New York: January 15 – 16
Toronto: January 16 – 17
Chicago: January 22 – 23
Los Angeles: January 23 – 24

Updated for 2020: with a focus on marketing-communications strategy, you will be led through a process to immediately help your account teams become more effective strategic partners – ultimately generating more business for the agency.

It’s no secret the strategic role of agencies is under full assault. With the continued shift to project-based work, shrinking budgets and reduced timelines, it is difficult to provide the same level of strategic impact. As a result, agency cultures have become reactive, running from one client fire to the next.

Meanwhile, client’s expectations have spiked. They are demanding deeper consumer insights, strategy that cuts across a growing number of channels and immediate business impact. To that end, clients are paying a premium for agencies with more effective strategic processes.

Ultimately, this training will completely evolve the strategic horsepower of your teams and your agency – more client-centric, consumer insight driven, focused on business outcomes, and efficient to deliver.

NOTE: while it is not necessary to have attended the Organic Growth Workshop, it will improve your performance in this second workshop.

Mirren Instructors

Nadine Tull

Mirren Business Development

Director of Agency Growth Strategy

Laurie Coots

Mirren Business Development

Director of Agency Growth Strategy

Brent Hodgins

Mirren Business Development

Managing Director

Guest Instructors

Barry Wacksman

R/GA

EVP, Global Chief Strategy Officer

Jared Stein

Sid Lee

EVP, Growth and Innovation, Partner

Over the Course of 1 ½ Days, We’ll Cover:

Who Should Attend

This is designed for those who play a leading strategic and growth role with their clients, including management and senior client services. Most agencies bring several people to sharpen their personal skills and more effectively collaborate – to then improve how the agency will innovate and apply the key learnings. Attendees can join one or both workshops.

Organic Growth Dates

NEW YORK

Day 1: Jan 15: 1:30pm – 6:00pm

Day 2: Jan 16: 9:00am – 5:00pm

Hosted by R/GA: 450 West 33rd, New York

TORONTO

Day 1: Jan 16: 1:30pm – 6:00pm

Day 2: Jan 17: 9:00am – 5:00pm

Hosted by Anomaly: 46 Spadina Ave., Suite 200, Toronto

CHICAGO

Day 1: Jan 22: 1:30pm – 6:00pm

Day 2: Jan 23: 9:00am – 5:00pm

Hosted by DDB Chicago: 225 Michigan Ave, Chicago

LOS ANGELES

Day 1: Jan 23: 1:30pm – 6:00pm

Day 2: Jan 24: 9:00am – 5:00pm

Hosted by 72andSunny: 12101 Bluff Creek Dr, Los Angeles

See Pricing for One Workshop,
Both Workshops & Bonus Packages >

SAVE $360 - EXTENDED EARLY RATE

Register by Friday >