Organic Growth Training

Shift from Reactive to Proactive

You will learn how to become a “trusted advisor” vs. a “sales person” by being more proactive about adding value to your client’s business – and charging a fee for it.

Client Retention

Understand why clients leave agencies, why they stay, and why they choose to provide some with more business.
Based on Mirren’s on-going research with clients, you will learn the most significant trends impacting client growth.

Diagnostics as a Growth System

Develop a set of tools based on diagnosing your clients’ key business issues and opportunities, to then systematically mine for new projects.

Insights as a Growth System

Clients are paying a premium fee for much deeper, more pragmatic insights – those that drive purchase behavior.
Understand how to leverage powerful insights about your client’s target audience to generate more business.

Purchase Modeling as Growth System

Learn to utilize this basic and fundamental strategic model to better identify and sell opportunities that will directly impact your client’s business.

Client Presentation Development

Apply the principles, plots and rhythms of storytelling to ensure your presentations more effectively sell your strategy.
You will leave with a presentation structure that can be applied to all client presentations.

Estimate Writing & Negotiation Skills

In your day-to-day client work, learn how to pre-empt client and procurement negotiation tactics.
Apply principles for presenting project and fee proposals to help the agency generate more revenue from each project.

New: Turn Scope Creep Into a Revenue Opportunity

Rather than fearing scope creep as a challenge, through special client engagement methods, proactively turn it into a new revenue opportunity.

Implement Consistently

Train your teams to implement these new systems in a way that can be counted on for more consistent growth.