Organic Growth Training


Become More Assertive, More Methodical, More Business-Focused, Generate More Agency Revenue

Training Dates

New York: January 14 – 15
Toronto: January 15 – 16
Chicago: January 21 – 22
Los Angeles: January 22 – 23

Updated for 2020, this training will directly impact your ability to secure more revenue from your current client roster.

Expect to be put to work in this workshop as you start crafting aggressive organic growth plans, while learning new methods to mine for more business from every roster client – without having to feel like a sales person.

Over the course of a day & a half, you will learn how to arm your account teams with the tools and systems necessary to identify, attack and convert growth opportunities – systematically. Importantly, the goal is to have you implement these new methods with your current clients immediately upon returning to the agency.

New This Year: this training now includes curriculum to address more effective estimate writing and day-to-day client negotiation skills, ultimately securing more revenue from every project.

Mirren Instructors

Nadine Tull

Mirren Business Development

Director of Agency Growth Strategy

Laurie Coots

Mirren Business Development

Director of Agency Growth Strategy

Brent Hodgins

Mirren Business Development

Managing Director

Guest Instructors

Barry Wacksman


EVP, Global Chief Strategy Officer

Jared Stein

Sid Lee

EVP, Growth and Innovation, Partner

Over the Course of 1 ½ Days, We’ll Cover:

Who Should Attend

This is designed for those who play a leading strategic and growth role with their clients, including management and senior client services. Most agencies bring several people to sharpen their personal skills and more effectively collaborate – to then improve how the agency will innovate and apply the key learnings. Attendees can join one or both workshops.

Agency Strategy Dates


Day 1: Jan 14: 8:30am – 5:00pm

Day 2: Jan 15: 9:30am – 12 noon

Hosted by R/GA: 450 West 33rd, New York


Day 1: Jan 15: 8:30am – 5:00pm

Day 2: Jan 16: 9:00am – 12 noon

Hosted by Anomaly: 46 Spadina Ave., Suite 200, Toronto


Day 1: Jan 21: 8:30am – 5:00pm

Day 2: Jan 22: 9:00am – 12 noon

Hosted by DDB Chicago: 225 Michigan Ave, Chicago


Day 1: Jan 22: 1:30pm – 6:00pm

Day 2: Jan 23: 9:00am – 5:00pm

Hosted by 72andSunny: 12101 Bluff Creek Dr, Los Angeles

See Pricing for One Workshop,
Both Workshops & Bonus Packages >


Register by Friday >