Organic Growth Training


Become More Assertive, More Methodical, More Business-Focused, Generate More Agency Revenue

Training Dates

New York: January 14
Toronto: January 15
Chicago: January 21
Los Angeles: January 22

Updated for 2020, this training will directly impact your ability to secure more revenue from your current client roster.

Expect to be put to work in this workshop as you start crafting aggressive organic growth plans, while learning new methods to mine for more business from every roster client – without having to feel like a sales person.

Over the course of a single day, you will learn how to arm your account teams with the tools and systems necessary to identify, attack and convert growth opportunities – systematically. Importantly, the goal is to have you implement these new methods with your current clients immediately upon returning to the agency.

New This Year: this training now includes curriculum to address more effective estimate writing and day-to-day client negotiation skills, ultimately securing more revenue from every project.

Mirren Instructors

Nadine Tull

Mirren Business Development

Director of Agency Growth Strategy

Laurie Coots

Mirren Business Development

Director of Agency Growth Strategy

Brent Hodgins

Mirren Business Development

Managing Director

Guest Instructors

Barry Wacksman



EVP, Global Chief Strategy Officer

Jared Stein


Sid Lee

EVP, Growth and Innovation, Partner

Matt Marcus


Leo Burnett

Chief Experience Officer

Over the Course of a Single Day, We’ll Cover:

Who Should Attend

This is designed for those who play a leading strategic and growth role with their clients, including management and senior client services. Most agencies bring several people to sharpen their personal skills and more effectively collaborate – to then improve how the agency will innovate and apply the key learnings. Attendees can join one or both workshops.

Organic Growth Dates


Jan 14: 8:00am – 6:00pm

Hosted by R/GA: 450 West 33rd, New York


Jan 15: 8:00am – 6:00pm

Hosted by Anomaly: 46 Spadina Ave., Suite 200, Toronto


Jan 21: 8:00am – 6:00pm

Hosted by DDB Chicago: 225 Michigan Ave, Chicago


Jan 22: 8:00am – 6:00pm

Hosted by 72andSunny: 12101 Bluff Creek Dr, Los Angeles

See Pricing for One Workshop,
Both Workshops & Bonus Packages >