Mirren Business Development

Joe Mattson

Director of Agency Growth Strategy
Mirren Business Development

Joe Mattson

Director of Agency Growth Strategy

Biography

Joe is Director of Agency Growth Strategy at Mirren, a firm that specializes in new business and organic growth training for agencies. As you probably guessed, Mirren is also the force behind this event. Each year, more than 700 firms now participate in Mirren’s annual conferences, training programs and webinars (www.MirrenDirect.com).

A client and agency-side veteran, Joe specializes in improving the new business and organic growth performance of mid-size and smaller agencies. He believes these firms have a distinct advantage by virtue of being more agile, innovative and effective. No matter the size, however, he has found that becoming a business partner with clients is the key to unlocking agency growth – more effectively correlating the agency’s work to meaningful client business outcomes.

Client-side, Joe has worked at ABC, ESPN, the NBA and Gerber Outdoor Gear. His time in New York ultimately brings tremendous insight to his agency clients at Mirren. He has been on the receiving end of countless agency presentations.

Agency-side, he has worked at Publicis New York and several boutique digital and experiential shops in Seattle, most recently as Vice President of Strategic Planning. His clients have included Amazon, Sharp, Morgan Stanley and Southwest Airlines.

Joe graduated from Harvard University where he was a Middle Linebacker and Fullback on the Football team, earned his MBA from the University of Oregon, and was named one of Ad Age’s “40 Under 40” in 2007. He now lives in Seattle with his wife and two daughters.