NYC + MIAMI + LA + TORONTO
NYC + MIAMI + LA + TORONTO
Note: workshops are sequential and do not overlap
I’ve been attending Mirren for years, and I can honestly say I uncover a new nugget, a new insight, a new approach that makes me smarter and more aware of our business. I’ve also forged some of my deepest relationships in this business by attending Mirren. In a changing landscape, attending Mirren is a no-brainer.
I would highly recommend the Mirren Agency Strategy workshop to any account person who wants to strengthen their strategic muscles, business savvy, and, ultimately, be better at her job. As an Account Director with 10+ years of experience, I’m guilty of moving through the motions going from one campaign launch to the next. The Mirren training provided a heightened refresher on the often-overlooked fundamentals, along with actionable tools and strategies. I left the two-day workshop feeling more confident and focused in my role and inspired to share the wealth with my team.
I immediately employed the strategy and techniques used in the Mirren workshop to present a new opportunity to our client. This approach created a different dialogue and established us as a true business partner. By the end of the discussion, our client asked us to take on an even larger business opportunity, resulting in a win-win for both client and the agency.
One of the most applicable, industry focused, impactful workshops I’ve attended in a while. Not only was the content relevant to our organization, but the exercises allowed us to unpack and attack some of our own current strategies. Highly recommended and beneficial for cross-discipline folks at your agency!
The Account Management training transformed my approach to strategy and organic growth. It armed me with practical tools to identify opportunities and clear direction on how to present them to my clients. And Mirren’s captivating stories reinforced the lessons in a fun and interesting way.
If you are looking for fluff and filler, you’ve come to the wrong place. If you want actionable and unique ideas to improve your thinking, processes, culture and results around agency strategy… you will find the workshop of great value. We sent a cross functional team across the country to attend and all of us left full of energy and ideas. We have a list of over 20 initiatives we will be implementing as a direct result of this experience.
I walked away with a clear plan on how I wanted to help grow my clients’ business and was asked to train my team with the wealth of knowledge I came back with. I would recommend any professional who is dedicated to being a strategic asset to their company and clients to attend this session with Mirren.
Organic growth – selling more to clients you already have – is the smartest, cheapest growth an agency can get. Yet, most agencies miss the mark on this. Mirren offers a pragmatic, step-by-step way of making this growth happen and fast. The Mirren team was also very generous with their advice and lessons learned while competing at the highest levels in this business. I would gladly take another course to soak up all that Mirren has to offer.