Mirren Bootcamp


Last Few Seats Available, This is it. Will Sell Out Shortly

The next 15 will spend time with Tim Scholler of Mindshare - as he discusses how to get more business from this $80B media buying agency.

Register Now to Save $280 >

Turn Your Account Teams Into
Client Growth Machines

Training Dates
Los Angeles:  January 15 – 16
Miami:  January 17 – 18
New York:  January 23 – 24
Toronto:  January 24 – 25

Updated for 2019, this training will directly impact your ability to secure more revenue from your current
client roster.

Expect to be put to work in this session as you start crafting aggressive organic growth plans, while learning new methods to mine for more business from every roster client – without having to feel like a sales person.

Over the course of a day & a half, you will learn how to arm your account teams with the tools and systems necessary to identify, attack and convert growth opportunities – systematically. Importantly, the goal is to have you implement these new methods with your current clients immediately upon returning to the agency.

New This Year: this training now includes curriculum to address more effective proposal writing and day-to-day client negotiation skills, ultimately securing more revenue from every project.

NOTE: while it is not necessary to have attended the Agency Strategy Training Program, it will improve your performance in this program.


Mirren Instructors

Mirren Business Development
Nadine Tull
Director of Agency Growth Strategy
See Bio >

Mirren Business Development
Joe Mattson
Director of Agency Growth Strategy
See Bio >

Mirren Business Development
Laurie Coots
Director of Agency Growth Strategy
See Bio >

Mirren Business Development
Brent Hodgins
Managing Director
See Bio >

Over the Course of a Day & a Half, We’ll Cover:

Shift from Reactive to Proactive

  • You will learn how to become a “trusted advisor” vs. a “sales person” by being more proactive about adding value to your client’s business – and charging a fee for it.

Client Retention

  • Understand why clients leave agencies, why they stay, and
    why they choose to provide some with more business.

  • Based on Mirren’s on-going research with clients, you will learn the most significant trends impacting client growth.

Diagnostics as a Growth System

  • Develop a set of tools based on diagnosing your clients’ key business issues and opportunities, to then systematically mine for new projects.

Insights as a Growth System

  • Clients are paying a premium fee for much deeper, more pragmatic insights – those that drive purchase behavior.

  • Understand how to leverage powerful insights about your client’s target audience to generate more business.

Path to Purchase Modeling as Growth System

  • Learn to utilize this basic and fundamental strategic model to better identify and sell opportunities that will directly impact your client’s business.

Client Presentation Development

  • Apply the principles, plots and rhythms of storytelling to ensure your presentations more effectively sell your strategy.

  • You will leave with a presentation structure that can be applied to all client presentations.

New: Proposal Writing & Negotiation Skills

  • In your day-to-day client work, learn how to pre-empt client and procurement negotiation tactics.

  • Apply principles for presenting project and fee proposals to help the agency to generate more revenue from each project.

New: Turn Scope Creep Into a Revenue Opportunity

  • Rather than fearing scope creep as a challenge, through special client engagement methods, proactively turn it into a new revenue opportunity.

Implement, Monitor & Report

  • Learn techniques to gain more team commitment and monitor their on-going Organic Growth progress.

Implement Consistently

  • Train your teams to implement these new systems in a way that can be counted on for more consistent growth.

Who Should Attend

This special training program is designed for agency management and senior account management / client services team members. There is a particular focus on those who play a leading role in growing their accounts at the agency.

Organic Growth Dates

Day 1: January 15, 1:30 PM – 6:00 PM PT
Day 2: January 16, 8:00 AM – 6:00 PM PT

Hosted at Team One: 13031 W Jefferson Blvd #800, Los Angeles

Day 1: January 17, 1:30 PM – 6:00 PM ET
Day 2: January 18, 8:00 AM – 6:00 PM ET

Hosted at The Community/La Comunidad:
6300 Biscayne Blvd., Miami, FL 33138

Day 1: January 23, 1:30 PM – 6:00 PM ET
Day 2: January 24, 8:00 AM – 6:00 PM ET

Hosted at 450 West 33rd Street, New York

Day 1: January 24, 1:30 PM – 6:00 PM PT
Day 2: January 25, 8:00 AM – 6:00 PM PT
Hosted at SapientRazorfish: 134 Peter Street, 12th Floor, Toronto

Last Few Seats Available:
This is it. Will Sell Out Shortly

Register Now to Save $280